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Integration Between CRM & WeChat

Background: Telephone customer service is of high cost of human input. Telephone and online customer service in a separate state of operation. WeChat customer service to redefine the value of customer service system, greatly help enterprises to improve the efficiency of customer service to solve the problem. For many enterprises, WeChat has become a lot of marketing means an indispensable one.
In a consumer-centric WeChat marketing system, marketing content and sales behavior, and gradually form a natural association; enterprises in the service process, but also continue to create a new marketing value, which is a homeopathic. WeChat is a good SNS communication tool, the feature is the spread of fast, wide and convenient, can bring great changes to the CRM system.
With the continuous development and maturity of the corporate WeChat public platform, the number of customers generated by WeChat rising, the use of CRM system for a large number of customers’ fine "marketing" and "service" is already necessary.

Challenges: Enterprises use WeChat platform to communicate with customers, and then through CRM software management customers to promote transactions, the two platforms have focused, complement each other. However, the data in their respective platforms, cannot dock.

Solution:

•Internal staff management The system will automatically bund Salesforce account and WeChat business number, the staff of the micro-signal bundled can achieve internal staff management and collaboration through the WeChat.

• Omni-directional capture of potential customers The Salesforce account is docked with the public address of the microphone and the fans on the brand public number are imported into Salesforce CRM for management.

• Omni-directional capture of potential customers The Salesforce account is docked with the public address of the microphone and the fans on the brand public number are imported into Salesforce CRM for management.

• Customer classification management and services In the Salesforce system, customers are classified and managed. After the customer are classified to form a target list, the target audience of marketing activities is formed with the basis of customer service differentiation, and thus accurate marketing information pushing and services.

• Accurate capture of customer sources WeChat activity allows the customer to scan the QR code to enter the marketing campaign page while creating new potential customers in Salesforce and identifying the source, culminating in statistical marketing activities in Salesforce.

• Customer classification management and services In the Salesforce system, customers are classified and managed. After the customer are classified to form a target list, the target audience of marketing activities is formed with the basis of customer service differentiation, and thus accurate marketing information pushing and services.

• Accurate capture of customer sources WeChat activity allows the customer to scan the QR code to enter the marketing campaign page while creating new potential customers in Salesforce and identifying the source, culminating in statistical marketing activities in Salesforce.

• Powerful data analysis function Salesforce's powerful reporting capabilities show real-time sales of KPIs, customer activity, and ROI.

• Accurate capture of customer sources WeChat activity allows the customer to scan the QR code to enter the marketing campaign page while creating new potential customers in Salesforce and identifying the source, culminating in statistical marketing activities in Salesforce.

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