CN

Automobile (Accessories) Industry

Background: China's auto market in the past decade has experienced a period of rapid development in 2009, China has become the world's largest car market, but also contributed to a large number of local and joint venture car companies rise. But with the outbreak of the international financial crisis, the international automotive market demand shrinking dramatically.
On the other hand, the domestic demand for users and the international market quickly convergence, demand more diversified, personalized; domestic governments at all levels also vigorously promote energy conservation, environmental protection, new energy automotive industry. Under these changes, local car manufacturers who have just embarked on a path of healthy development have to face enormous challenges from R & D and production, overall management and marketing system capabilities. At the same time, the joint venture manufacturing enterprises are also faced with how the success of foreign industry experience and management model in the complex and volatile Chinese market to achieve the test of localization.
Auto parts manufacturing industry is currently facing overcapacity, a large number of manual operations, independent operations. Enterprises need to improve the efficiency and quality of customer service to enhance competitiveness. Construction and strengthen customer demand as the center of the marketing system information, to standardize the activities, fine management, improve the quality and efficiency of work to achieve customer satisfaction continues to improve has become a general trend.

Challenges: Basic data: customers, products, projects and other basic information update cannot be maintained timely;
Departmental collaboration: the information resources of the associated departments (sales departments, production departments, etc.) cannot be effectively shared, there is a deviation in the information transmission;
Dealer: cannot effectively manage dealers, cannot effectively manage the deployment of product inventory;
Income budget: it is time-consuming to get income in the next few years;
Price management: application process signature procedures inefficient, lack of correlation between the price data is not conducive to the establishment of the price system, the price change management is not standardized, historical data preservation query is not convenient, the lack of quotation model to guide the rapid quotation;
Project management: sales cannot be informed of the latest developments in the project, the project information sharing difficult, the project risk management passive;
After-sales service: cannot effectively grasp the feedback on the product, is not conducive to statistical analysis of the problem, cannot effectively track the status of service processing;

Solution:

• change passive management to active management The system has a strong automatic monitoring function, according to the specific business needs of personalized low set of automated monitoring process, such as can be set when the overall risk of a project is red, the system automatically to the relevant staff to send e-mail and instant messages to remind, If you can focus on a particular customer or project, concerned about the customer or the project after any major changes, the system will automatically send mail and even the message.

• flexible expansion, the system varies as needed Faced with the highly competitive and rapidly changing market, it is the key to gaining a competitive advantage based on changes in the market. The system also provides flexible business expansion capabilities based on the standard industry architecture and can be very flexible Effectively add new business functions or adjust the original business functions. The possibility of secondary sales.

• Collaboration of the work platform, change the traditional way of working Based on Chatter's social work model, it completely transforms the traditional way of communication. It turns communication and collaboration into a process with real-time, focus, active, automatic, sharing and precipitation. This will re-shape the communication and collaboration culture, Lay the foundation for the strategic transformation of enterprises. Such as employees can always create a topic and event that everyone is concerned, we can discuss and communicate around the problem until the problem is solved, all the process information and programs will be precipitated in the system of knowledge base.

• Real-time analysis and monitoring of data Based on the business data in the system, Salesforce can create reports and dashboards flexibly and quickly, reflect current business operations in real time, and automatically monitor key business data according to individualized conditions and send relevant data to relevant personnel The

• Closely fit industry, designed for the auto parts industry The program prefers common functions of many spare parts industries, such as project management, customer product management, internal product management, price management, offer management, etc., in full accordance with the industry's business attributes, while the system also allows flexible expansion and re- Configuration to redesign processes and add personalized features.

•Collaboration of the work platform, change the traditional way of working Based on Chatter's social work model, it completely transforms the traditional way of communication. It turns communication and collaboration into a process with real-time, focus, active, automatic, sharing and precipitation. This will re-shape the communication and collaboration culture, Lay the foundation for the strategic transformation of enterprises. Such as employees can always create a topic and event that everyone is concerned, we can discuss and communicate around the problem until the problem is solved, all the process information and programs will be precipitated in the system of knowledge base.

• Real-time analysis and monitoring of data Based on the business data in the system, Salesforce can create reports and dashboards flexibly and quickly, reflect current business operations in real time, and automatically monitor key business data according to individualized conditions and send relevant data to relevant personnel The

• Closely fit industry, designed for the auto parts industry The program prefers common functions of many spare parts industries, such as project management, customer product management, internal product management, price management, offer management, etc., in full accordance with the industry's business attributes, while the system also allows flexible expansion and re- Configuration to redesign processes and add personalized features.

• Collaboration of the work platform, change the traditional way of working Based on Chatter's social work model, it completely transforms the traditional way of communication. It turns communication and collaboration into a process with real-time, focus, active, automatic, sharing and precipitation. This will re-shape the communication and collaboration culture, Lay the foundation for the strategic transformation of enterprises. Such as employees can always create a topic and event that everyone is concerned, we can discuss and communicate around the problem until the problem is solved, all the process information and programs will be precipitated in the system of knowledge base.

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