CN

Professional Service(Education/Training)

Background:: China's education and training market still retains the rapid development speed. The number of chain enterprises in the training and education industry has steadily increased. There are about 10,000 training institutions in the country, mainly concentrated in Beijing, Shanghai, Shenzhen and Guangzhou as the center of economically developed areas. Industry gradually mature, a national chain brand is taking shape, the consumer brand value of the degree of recognition is getting higher and higher. At the same time, with the foreign-funded enterprises continue to enter the Chinese market, as well as the rising number of students, many foreign training institutions have also entered China, and domestic large and small training institutions to compete.
China's training institutions of the market composition: 70% to follow the type, 20% for the market type, 6% for research and development or product type, 4% for the import type.

Challenges: Facing the transition from the current general marketing-oriented enterprises to customer demand-oriented enterprises
Use telephone sales, there is no unified platform and CTI equipment for recording and call and record; call center to the course consultant part of the communication costs are too high, it is difficult to improve sales efficiency, resulting in customer churn

Cannot fully measure the performance indicators of the course consultant to achieve the fine management of the sales business
Cannot be better and more timely service customers, cannot follow the students learning process, about, points, etc.
Sales is more complex, there are direct payment customers; stored value card customers; after-school payment customers, the final accounting of each course is more complex.
Company executives want real-time data analysis to improve the transparency of business processes.

Solution:

• Integrate basic business processes To build a social education and training enterprises, we help customers start from the basic business processes of enterprises, we use salesforce platform to build a unified marketing process, market management processes, student management processes, training management processes, financial management processes; combined with customer service, integrated enterprise calls. Finally, combined with the current mainstream social platform, such as WeChat, microblogging, Renren and other enterprises to help enterprises all-round "zero" distance contact with customers, access to the "one" approach, "education", "turn" and "stay" system; Customer real voice.

• Call Center Integration Integration with call center to improve customer service system and the company's existing CTI equipment integration, to achieve call center automation process, record the user to inquire, complaints, suggestions, strengthen customer satisfaction, to achieve customer sales twice. At the same time with the sales staff in the same platform work, information exchange more efficient and fast.

• Leads Management Provide a series of process management, such as automatic allocation, training, tracking, conversion, signing and analysis of clue opportunities.

• Students/Teacher Management Provide students with the value of analysis, integral management, student satisfaction management, that is, the 360-degree management and service. Teacher visa services, fees, attendance, assessment and so on.

• learning process and lecture management Students can conduct self-evaluation, online courses and teacher timetable inquiries, so that students more convenient learning, seamless communication with us.

• learning process and lecture management Students can conduct self-evaluation, online courses and teacher timetable inquiries, so that students more convenient learning, seamless communication with us.

• Membership Management Build students stored value card management system on salesforce platform to promote the company's training courses sales. To achieve a different level of card management, card, stored value, course purchase, for class, back card and a series of complex functions.

• Real-Time Anylasis Based on data in the system, Salesforce can easily create reports and dashboards, giving real-time feedback on current business operations.

• Membership Management Build students stored value card management system on salesforce platform to promote the company's training courses sales. To achieve a different level of card management, card, stored value, course purchase, for class, back card and a series of complex functions.

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