Background： The retail industry has a huge market in China after China's accession to the WTO. International retail tycoons are stepping up competition for the Chinese retail market, in the Chinese market, the retail industry more and more intense competition.
Information age, the development of network technology on the impact of the retail industry is huge, in the marketing model, the current Chinese retail enterprises are facing a huge change from the traditional store-style sales methods are gradually transformed into both stores and shop, or To online sales-based model. As a result of the network transformation, the pressure on retail enterprises has not only lies in the supply chain, dealers, inventory and stores and so on.
For social networking, Internet marketing will be the focus of future retail business focus.
Challenges： Cannot measure the results of marketing activities
Cannot get market and customer information through the latest social media channels, poor timeliness
No management of suppliers
No channels to obtain customer feedback, no perfect service process to respond to customer complaints and complaints
Lack of management for a large number of stores all over the country, cannot measure sales performance, quality of service management. etc.
Passive sales model, waiting for customers to come, cannot effectively analyze the customer's consumption habits and preferences, cannot do precise marketing and take the initiative to push the service.
• Marketing ROI Anylasis With Salesforce, your company is able to trace back the entire process of all market activities directly from the potential customers' search to send the invitations to the final outcome. Not only that, Salesforce can statistically analyze the return on investment for each market activity!
• Social Media Salesforce CRM and mainstream social networking sites have been integrated in the country. I.T has a mature Sina microblogging and other integrated programs, you can immediately extract from the social networking site potential customers, analysis of the current public preferences of the product, Get complaints from clients on social networking sites.
• Supply Chain Management There are more and more enterprises, especially small and medium enterprises, through cloud computing to manage the way suppliers, they realized that through the cloud to manage the supply chain can also bring more business opportunities. I.T offers a vendor management solution based on the Force.com platform.
• Store Management Thas a wealth of experience in the retail industry store management, the use of Salesforce can immediately provide the headquarters for stores such as discounts, new releases and other information, stores can use the Salesforce system online single-way headquarters orders, inventory, logistics and other information can be Immediate online view. And headquarters with the help of Salesforce can even predict the sales of stores, in a timely manner for each store stock to provide active services to achieve win-win situation.
• Post-Service Management Salesforce's aftermarket modules allow your company to respond to a variety of complex customer demands, through social media integration, video exchange and Salesforce Chatter and many other ways, so that all your key business (sales department, marketing department, product sector, after-sales service Departments, etc.) can be involved together, the fastest and most authoritative solution to all customer problems.
• Supply Chain Management There are more and more enterprises, especially small and medium enterprises, through cloud computing to manage the way suppliers, they realized that through the cloud to manage the supply chain can also bring more business opportunities. I.T offers a vendor management solution based on the Force.com platform.
• Store Management Thas a wealth of experience in the retail industry store management, the use of Salesforce can immediately provide the headquarters for stores such as discounts, new releases and other information, stores can use the Salesforce system online single-way headquarters orders, inventory, logistics and other information can be Immediate online view. And headquarters with the help of Salesforce can even predict the sales of stores, in a timely manner for each store stock to provide active services to achieve win-win situation.
•Post-Service Management Salesforce's aftermarket modules allow your company to respond to a variety of complex customer demands, through social media integration, video exchange and Salesforce Chatter and many other ways, so that all your key business (sales department, marketing department, product sector, after-sales service Departments, etc.) can be involved together, the fastest and most authoritative solution to all customer problems.
•Real-Time Anylasis Based on data in the system, Salesforce can easily create reports and dashboards, giving real-time feedback on current business operations.
For the store, the customer can buy the history of the situation, including the price range, type, purchase methods to analyze, to get the customer's consumer preferences, commodity preferences, etc., so that customers take the initiative to the precise marketing.
For the market and the sales department, you can analyze the sales of the product, such as sales, purchase groups and other analysis to determine whether the goods continue to sell the value, or whether it should be discounted. For the aftermarket department, you can real-time understanding of the number of customer complaints or maintenance, processing progress and so on.
